Gimme Sugar is a reality show that follows five lesbian and bisexual women as they attempt to launch and promote a ladies night club in Los Angeles. Six 30-minute episodes aired in the summer of 2008 on digital cable channel Logo. The show went on to air for a second season in the summer of 2009 with a focus on a Miami. Alongside the series, Logo published 72 bonus clips which covered a variety of lifestyle topics including: fashion, cooking, dancing, and exercise.
The creators of the show wanted to have a diverse cast, although they viewed the show as entertainment and not a groundbreaking exploration of lesbian and gay culture. They hoped that through watching the show for entertainment purposes it would allow people to be more accepting of LGBTQ+ individuals. One of the show's writers, Michaline Babich, was named one of 10 Amazing Gay Women in Showbiz by the advocacy group POWER UPin 2008.